long live the Grenelle II a clear signal

There is a refrain persistent air everyone in his camp at this time: environmentalists, competitive business environment. A small music, almost inevitable, which recalls that the new eras are preceded by transitional periods, punctuated by numerous back and forth between the old and the modern. A small music, yet ringing false to the ears of those who seek to promote, in enterprises, a new type of development, based on an unwavering relationship between value creation and environment. This is all another partition that is at work in our companies: it gave rise to a lot of rehearsals, lots of hesitations, but it plays today a safe hand, because ten years helped forge strong convictions.

First, sustainable development policies are built on a common definition of the equation to solve: on the one hand, natural resources, to the first rank of which hydrocarbons, which are becoming scarce, on the other hand the speed of population growth. Solutions are not simple, but they exist, and a diagnosis helped implement approaches to awareness today leading to real cultural transformation and management of our businesses to move to a new economic model less consumer of resources. In this regard, we are far from the Green bubble: after the novelty and innovation, is time that broadcasting and anchoring.

Then, and not all due respect to some, sustainable development is more synonymous with "little flower" but with business. Examples of values from the sustainable development designs abound, whether valorization of savings realized energy or placing on the market for green tender, relating to both the consumer products business to business benefits. This integration of sustainable development in the production and marketing strategies is also creative jobs and new professions (for example currently the strong demand of assembliers energy in the building construction). It is to read in the financial and social indicators classic which adds an extra-financial accounting is denser: measurement of emissions of CO2 allow two-thirds of the companies of the CAC 40 to embark on their reduction.

Other teaching that the balance of recent years can be drawn: the organizational logic in silo are end-of-cycle and research of transversality of gateways between different actors is carrier progress. This is no doubt that the resistance to change are the highest, it is also that experiences are the most promising whether public-private partnerships for diploma courses created by Bouygues or programmes of action partnerships France Nature environment-Lyonnaise des Eaux for the prevention of pollution of water resources.

The movement is irreversible because it is accompanied by a profound change in public opinion: it is in 2009 that the application of an "other consumer society" was the highest; It is in 2009 that green behaviour were the most numerous; It is in 2009, finally there is reconciliation between sustainable development and value creation (TNS Sofres survey, December 2009).

The companies will not stop in so good way and the directors of sustainable development, far from having been sacrificed on the altar of the crisis, as some predicted, work remuneration for services rendered to the environment, the construction of economic models which are more based on the volume but the value and use. At the time when China and the United States take the path of green growth, it is impossible that the France hesitates. So, long live the Grenelle II: a clear signal, common rules of the game will make possible the ambitious investment policies and will give us more chances to win the more green battle of competitiveness.