It is by the taxation that the young licensee will come to finance

Passionate boat, Patrick Lorrain realized a dream by his troller a secondary residence, travelling sometimes in the port of Naples, and Palermo or Thessaloniki... Nomadism which include a little trace in the CV of this financial estimates years come today support Gérard Charbit, the President of McCann France as General Manager. In almost three decades of career in advertising, the new number two of the company controlled by the American Interpublic will indeed cast anchor in some of the finest agencies of the place.

Etoffer the presence of odd in the hexagon

Nothing but seemed destined Patrick Lorrain to become one day one of the men in the world of the "pub". Children in the province, studied law at Paris, first job in a tax consulting firm... It is by the taxation that the young licensee will come to finance. Too still know to what industry turn. After to be tried in real estate, it will select comic a passion of youth entering at Dargaud Publisher, owner of the famous weekly "pilot", to deal with is the advertising Board.

The former editor of Goscinny and Hergé with allowed for the first time in rub to advertising, it becomes in 1975 financial controller with the leader in direct marketing, Wunderman, Young & Rubicam subsidiary. It remains seven years before joining the Motherhouse, as Chief Financial Officer of Young & Rubicam France. Shortly after his arrival, Jean-Claude Boulet and Jean-Marie Dru, respectively President of the Group and the Agency, leave base BDDP, and it is Jean-Michel Carlo who is chosen to take the reins of the group. As Chief Financial Officer, Patrick Lorrain will be his main lieutenant nine years. The two men will also see their scope of competence to expand to Europe and the Benelux countries the same year, in 1989.

The tandem is dissolved in the early 1990 when Jean-Michel Carlo left Young & Rubicam agency Boulet and Dru. Patrick Lorrain then responds to the advances of Havas, the Eurocom subsidiary is acquiring RSCG. Became Director General RSCG France finance, it second Jacques Séguéla in his work of restoration on the rails of the Agency, before leaving, as Jean-Michel Carlo four years earlier, in BDDP. In difficulty, BDDP has then to be transferred to investors: Patrick Lorrain and his team will return the delicate mission of preparing, in conjunction with Goldman Sachs, the sale of BDDP, which will be signed in April 1997 with the British GGT.

No longer has his place in GGT BDDP, it puts the cap on odd, one of the major networks of the US Omnicom. Right arm of Christophe Lambert, who had the Presidency of the odd group and that of its French bridgehead, CLM, Patrick Lorrain is engineered to since 1998 to expand the presence of odd in France, via a series of acquisitions designed to complete the offer proposed by MLC. But the strategic shift operated in 2002 and the departure of Christophe Lambert in Publicis following year once more convinced him to lift the anchor...