She allowed the deployment of an ecosystem

Ericsson, which has already 5 centres of research and development in China, has announced the creation of a centre of innovation in Asia. Is this a new trend

We are now witnessing the convergence of two opposing worlds. On the one hand, the success of the telecommunications industry was based on the Organization standardise, as seen with the GSM. She allowed the deployment of an ecosystem. On the other hand, the Internet has prospered with a completely different logic, the competition between standards, which goes hand in hand with a new value chain. However, in telecoms, the large case is more the voice, but the Internet. It is necessary that operators and equipment manufacturers adapt to the new situation. Of course, in laboratories, our R & D teams continue to lead the standardization required for building radio interfaces or all-IP networks. But, with respect to innovation on the Internet, which require leave of the laboratory, working with our operator customers and researchers, we cannot stand idle and wait. We must have the same level of investment in standardization, to better control the expectations in terms of software, services, etc.

In China, 70 of mobile clients prépaient their drinks while in Europe the majority of customers pay their bills at the end of month. Is this not a brake on the development of the mobile Internet

In Europe, we still consider the followers of the prepaid as bad clients, relating too little. It is a pity. In what other industry despises and the people who pay in advance The prepaid has many advantages: no bills, no credit risk, and more customers that spend more than post-payés subscribers. Is on average 7 of their disposable income, compared to 5 for the latter. In fact, I see that an explanation to the sustainability of the post-payé: the willingness of operators to keep captive customers. Conversely, in countries where the prepaid dominates, they are obliged to be more inventive and aggressive to retain their customers.

How are operators in a market where the average revenue per user (Arpu) is very low

Low Arpu in emerging markets are profitable for two reasons. First, they are mostly of the prepaid. Then, they must be hyperefficaces, the first day. They are obliged to find the smart way to do things cheaper. Because the pressure is high: the telecoms industry is on place of cheap labour, but the cost of energy to recharge its battery of mobile is sometimes higher than the telephone invoice. This is the case in Bangladesh, where only 20 of households have electricity - hence the interest of our base stations powered by solar panels. To be more effective, the operators are very innovative. In the Philippines, where 70 of the inhabitants have no bank account, they may file their pay in many stores, such as grocery stores, and receive in Exchange phone credits. They are used to make payments by SMS. Smart Philippines operator seaborne 800 million SMS per day.

What is the emerging Asian countries caught their technological backwardness in telecoms

I'm here for five years. At the time, we reproduced what was in the West. This is no longer the case. The growth potential is so important that these countries are now among the first to adopt innovations. Take the example of our Blade technology for switches, allowing to the communications of a million subscribers on a single card to: here, it is deployed immediately because it provides many new customers. In Europe, it expected the last moment to replace the existing switches. In addition, Asian Governments have understood the importance to support Telecom operators. A study has demonstrated that the penetration of fixed telephony increase GDP. The impact of the mobile Internet will probably even more important, when any workshop furniture to the bottom of the Indonesia be able to create its Web page to sell his production to the rest of the world.