The very word senior returns to old age to the decline

The image of the elderly is responsible for negative connotations in a society that valued the jeunisme in the extreme. The very word senior returns to old age, to the decline. This is not conducive for firms to hire a senior or seniors to seek employment. Among developed countries, the France, with the Belgium, take the sad record of having the largest percentage of seniors inactive (yet 70 of the more than 55 years out of the labour market). We are stuck in this paradox where, for the first time in our history, the men and women benefit from 20 to 25 years of extra life expectancy and where it does not take into account this gift of life. Baby boomers retired rolling mass in this new status of the more than 60 years in full form. Companies recognize as consumers because they represent a huge potential market, while they despise them as employees. This is not surprising and is part of the logic of a recent past. In the 1980s, to rejuvenate the company and make it more competitive, political power, the social partners, companies, employees, very consensual manner, have put agreement in place extremely attractive early retirement measures which led the seniors in a pseudo-nirvana of early retirement at 52-55 years. It is as well as Mica, physicians, which today are sorely needed, were urged to stop 56 years. By reducing the number of doctors, thought to reduce the deficit of social security...

We are at the heart of a paradox which leads seniors to exclude themselves from the labour market. Handicapped by an aged, dull, sad image, they have lost confidence in them and urge to fight in the professional world. "Seniors are expensive, they are obsolete, place for young people. These thousand times heard phrases did that consolidate the desire to enjoy retirement. How keep him want to fight if it is old in the eyes of others How to be attractive self are perceived as "has been". This is even more dramatic it is essential for the economic and social of the France balance that senior citizens remain active as long as possible. To this tangle of contradictions, we cannot remain immobile. It is not enough to lift the politicolegal brakes to bring seniors to gainful or create stimulation or financial retribution.

Reconcile the elderly with employment and reconcile the company with the seniors first is a matter of image. The media, who are builders of image, are the first to reduce the seniority to very old age. As emission on dependence, Alzheimer's disease, on retirement homes. A lot of talk about health, shape, dietetics entering more the idea of comfortable survival in the resumption of activity in the rebound, in the creation of value.

A new generation of men and women came intercalate between 60 and 90 years, and it is this new generation that we must speak, not as potential consumers but as men and women capable of bounce, innovation, can occupy or create activities paid rather locking in their age group and their hesitant individualism.

Can we not develop the ability to create value, rather develop egocentrism and the tension on staggered past achievements to the current situation. Live longer without risking a financial cataclysm will be possible only if, collectively, you change the image of the elderly, by relying on numerous examples that demonstrate that age has no age, that a new life after 60 years is a matter of mental, that keep an activity is a project that regenerates the seniors, brought down the barrier of the ages and built up an attractive image.